Brand Magic 2024 Unveils the Future:

“Branding Beyond Boundaries: Shaping Tomorrow’s Success”

The much-anticipated 9th edition of Brand Magic, the landmark annual event that brings together branding and marketing professionals and business leaders, is scheduled for Thursday, May 16, 2024, at the Intercontinental Resort Balaclava. According to its organisers, Brand Magic 2024 promises to be an insightful experience, culminating in the revelation of the Top Brands of Mauritius 2024 during an exclusive awards ceremony.

Ravin Lama, Chairperson, Organising Committee, addressing professionals and leaders in branding
and marketing at last year’s Brand Magic


Initiated by Mind Initiatives in 2015, Brand Magic swiftly cemented its status as the go-to event for professionals and leaders in branding and marketing. Over the years, it has provided a platform for learning from international luminaries, sharing insights into the successes of some of the world’s most iconic brands.

Brand Magic 2024 will feature distinguished global experts, including: Emmanuel Upputuru, Founder & Creative Chairman, EFGH Brand Innovations; Marie Claire Maalouf, Chief Creative Officer, Edelman; Philippa Dunjay, TikTok Consultant, Pip Dunjay Ltd; Sameer Muley, Multidisciplinary Creative Technologist and Strategist, H-Labs, and Sheila Berman, Co-host of B2B Marketing Asia Podcast, Former Global Lead for MarTech and Marketing Operations, She Loves Data.

Explaining this year’s theme, “Branding Beyond Boundaries: Shaping Tomorrow’s Success,” Ravin Lama, Chairperson, Organising Committee Brand Magic 2024, emphasized the need to break free from traditional constraints. He said, “This year’s theme reflects the dynamic reality we face. Consumers are evolving, markets are shifting, and disruption is the new normal. Brands that refuse to adapt risk fading into irrelevance.”

“Brand Magic 2024 will be your launchpad for transformation. Gain insights from industry experts, discover cutting-edge strategies, and connect with a community of forward-thinking minds. Whether you’re a seasoned professional or just starting out, this event will equip you with the knowledge, inspiration, and connections needed to thrive in tomorrow’s landscape,” adds Ravin Lama.

The event will also unveil the much-anticipated Top Brands of Mauritius 2024, determined through an annual study conducted by Analysis Kantar in partnership with Mind Initiatives. The study, now in its eighth year, surveys 1200 respondents to identify the top-of-mind brands across various categories in Mauritius.

The event is made possible through collaboration with partners such as Aestetika, Analysis Kantar, DB-Vision, Design Works, Diizz Digital, Eruption, FCB-Cread, Intercontinental Resort, and Perpetual Motion.

For more information, please visit the Brand Magic website.


Mauritius Times ePaper Friday 1 March 2024

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