![\"\"](\"https:\/\/i0.wp.com\/www.mauritiustimes.com\/mt\/wp-content\/uploads\/2018\/02\/The-Conversation-e1535448713758.jpg?resize=156%2C16&ssl=1\")
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The Olympic Games are often hailed as a neutral celebration of athletic achievement. \u201cThe Olympic Games are not about politics,\u201d wrote the International Olympic Committee president, Thomas Bach, in the Guardian last year.<\/span><\/p>\n In reality, the games have long been a platform for soft power: the use of culture and values to shape people\u2019s opinions in order to achieve political outcomes \u2014 particularly internationally.<\/span><\/p>\n Regardless of how many medals are won or lost, this is the real game of the Olympics.<\/span><\/p>\n And for the host country, the opening ceremony offers an unparalleled platform for building soft power.<\/span><\/p>\n The biggest artistic event in the world<\/strong><\/span><\/p>\n Included in the Olympic Games since 1906, the opening ceremony combines pageantry, ritual and performance. With key components mandated by the Olympic Charter, including an artistic program and a parade of nations, the ceremony offers a unique opportunity for the host country to frame a cultural narrative about itself.<\/span><\/p>\n No other artistic event in the world offers immediate access to such a large audience of global viewers. In 2016, 3.6 billion viewers watched Rio de Janeiro\u2019s opening ceremony on television.<\/span><\/p>\n Accordingly, the opening ceremony has increased in size, scope and expense in recent years. Demonstrations of dance, music and theatre are explicitly designed to dazzle spectators while also presenting a politically strategic image to the world.<\/span><\/p>\n Beijing\u2019s opening ceremony in 2008 framed China as a model of spectacle and national collaboration. Directed by filmmaker Zhang Yimou at a cost of US$100 million (A$135 million), the event lasted over four hours and featured 15,000 performers. In one jaw-dropping sequence, 2,008 Chinese drummers performed in perfect unison.<\/span><\/p>\n For the 2004 opening ceremony in Athens, Greece endeavoured to highlight its heritage and connection to the Olympic Games of antiquity. The program included projections of the stadium used in the original games, a blazing comet that outlined the Olympic rings in fire, and an abstract reenactment of the progression of Greek civilisation.<\/span><\/p>\n At the opening of the 2012 London Games, Britain elected to emphasise its national musical legacy, with performances by Paul McCartney, the Sex Pistols and Arctic Monkeys. In a further nod to British popular culture, Queen Elizabeth II and James Bond actor Daniel Craig appeared to jump from a helicopter.<\/span><\/p>\n Broadcasting the perfect image<\/strong><\/span><\/p>\n With the development of satellite technology, the 1964 games were also the first to be live broadcast. The opening ceremony was suddenly a chance to showcase Japan at its best to a worldwide audience.<\/span><\/p>\n Symbolising Japan\u2019s new era, the Olympic torch was carried into the ceremony by Yoshinori Sakai, born in Hiroshima on the day the city was bombed in 1945.<\/span><\/p>\n The last time Japan hosted the Summer Olympics was in 1964, and the stakes were unusually high. After the shame of the second world war and Japan\u2019s subsequent exclusion from the 1948 games, Tokyo 1964 was key to its efforts to re-establish a positive international reputation.<\/span><\/p>\n Because of the opportunity to access millions of international viewers at once, opening ceremonies have become a powerful tool of cultural diplomacy.<\/span><\/p>\n But such a public platform also has its risks, and the diplomatic cost of any incident that contradicts a country\u2019s carefully curated image can be extreme.<\/span><\/p>\n Consider the dove debacle of Seoul\u2019s opening ceremony in 1988, when dozens of doves were accidentally incinerated by the Olympic flame on live television.<\/span><\/p>\n Counting losses<\/strong><\/span><\/p>\n Japan has already faced difficulties that threaten to tarnish its Olympic image. After a one-year postponement, the costs of this year\u2019s games may exceed US$26 billion (A$35 billion).<\/span><\/p>\n With significant restrictions on spectators, Japan will not benefit from the typical boost from international tourists. This makes the country\u2019s potential soft power gains from the televised opening ceremony all the more crucial in order to justify the financial investment.<\/span><\/p>\n But even the televised spectacle will be taking place amid controversy. Only a day before the Opening Ceremony, the event\u2019s director Kentaro Kobayashi was fired over a 1998 video in which he joked about the Holocaust.<\/span><\/p>\n Kobayashi is the third high-profile artist associated with the Ceremony to leave. Creative Director Hiroshi Sasaki resigned in March after calling a plus-sized celebrity an \u201cOlympig,\u201d while composer Keigo Oyamada left on Monday over historic bullying.<\/span><\/p>\n Japan\u2019s success at building soft power will also be unavoidably lessened by the pandemic. The Opening Ceremony\u2019s artistic program will take place in a largely empty arena \u2014 a reminder of the cost of the pandemic in terms of both lives and our ability to come together.<\/span><\/p>\n Each smiling team of internationally competitive athletes during the Parade of Nations will similarly be viewed against their nation\u2019s efforts (and failures) to manage COVID-19.<\/span><\/p>\n Meanwhile, the Olympic Committee is maintaining a running list of athletes and staff who have been infected while in Japan. Even before the Opening Ceremony, the list stands at over 100.<\/span><\/p>\n Caitlin Vincent<\/strong><\/span> Katya Johanson<\/strong><\/span> * Published in print edition on 27 July 2021<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" In 1964, the stadium was packed. The opening ceremony will look very different this year.\u00a0AP Photo\/File The Olympic Games are often hailed as a neutral celebration of athletic achievement. \u201cThe Olympic Games are not about politics,\u201d wrote the International Olympic Committee president, Thomas Bach, in the Guardian last year. In reality, the games have […]<\/p>\n","protected":false},"author":139,"featured_media":32107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8348],"tags":[12336,5021,19931,8203,29329,29328],"class_list":["post-32106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-conversation","tag-diplomacy","tag-japan","tag-olympic-games","tag-soft-power","tag-tokyo-2021","tag-tokyo-olympics"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.mauritiustimes.com\/mt\/wp-content\/uploads\/2021\/07\/ceremony.jpg?fit=1200%2C573&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8QzSF-8lQ","_links":{"self":[{"href":"https:\/\/www.mauritiustimes.com\/mt\/wp-json\/wp\/v2\/posts\/32106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mauritiustimes.com\/mt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mauritiustimes.com\/mt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mauritiustimes.com\/mt\/wp-json\/wp\/v2\/users\/139"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mauritiustimes.com\/mt\/wp-json\/wp\/v2\/comments?post=32106"}],"version-history":[{"count":0,"href":"https:\/\/www.mauritiustimes.com\/mt\/wp-json\/wp\/v2\/posts\/32106\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mauritiustimes.com\/mt\/wp-json\/wp\/v2\/media\/32107"}],"wp:attachment":[{"href":"https:\/\/www.mauritiustimes.com\/mt\/wp-json\/wp\/v2\/media?parent=32106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mauritiustimes.com\/mt\/wp-json\/wp\/v2\/categories?post=32106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mauritiustimes.com\/mt\/wp-json\/wp\/v2\/tags?post=32106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/i0.wp.com\/www.mauritiustimes.com\/mt\/wp-content\/uploads\/2021\/07\/ceremony.jpg?resize=640%2C306&ssl=1\")
<\/span>In 1964, the stadium was packed. The opening ceremony will look very different this year.<\/span>\u00a0AP Photo\/File<\/span><\/span><\/span><\/p>\n
\nLecturer in Creative Industries, <\/span>
\nThe University of Melbourne<\/span><\/p>\n
\nProfessor of Audience Research, <\/span>
\nDeakin University<\/span><\/p>\n
\n